The Script's new album, 'Science and Faith'. The front cover consists of a close up of the lead singer with the other members of the band in the background. It looks as though the contrast has been played around with also a bit of saturation. The background as a whole is a scenery of some kind of beach. On the top right is the band's name in large white writing so it stands out. The close up of danny shows his importance in the band suggesting that he does all the singing and has the most important role. We can see inside thier is two shots of hands coming together. Which to me symbolises the the 'faith' part of the title as the hands holding eachother shows unity and togetherness. Here is another digipak i have found. It is from Rihanna's album, 'Loud.' This is very attractive as it is very bright and has vibrant colours. The front cover again is a close up of the main artist. The name of both the artist and album are clearly visible on the front. Inside we can see is again really attractive and it is one picture that is taking up all three sides, which i think is a great idea. I think a long shot with a scenery in the background is a great idea and i want to use it in my digipak.
Lastly, i saw this katy perry digipak. It seems to be following the same trend as the two above. The cover is a close up of the artist and the inside has one whole picuture stretched over numerous sides. All three of these digipaks mainly focus on the face of the artist and capturing it in various shots i.e. medium and close up.
While researching, i decided to look for really interesting and unique shots which i would like to employ into our own video. I went onto youtube and typed in music video camera shots and techniques and watched various videos. I came across effects and angles which are produced my the use of the camera. These are the zoom dolly effect and the dutch angle and various other shots.
Above is a video demonstrating the dolly zoom effect. This effect really caught my attension as it plays tricks on the eye and is visually captivating. This effect is performed by tracking backwards away from the object in focus and at the same time slowly zooming in creating this sort of vortex effect.
Secondly, above are some dutch angle shots. These are definately used in music videos and are used when there are rapid cuts and shots. It will be suitable in our music video as we will be having a whole wide range of shots and they will be quick and fast.
Thirdly, i came across shots which are shot through and object, e.g. a hollow tube, or a reflection shot at a mirror; all focusing at the main subject, in our case the artist.
This shot above, is a shot which i would use in our video. It shows a different angle, could possibly carry a narrative and shows the different ideas the photographer can come up with.
Again, this shot is very similiar to the shot above. This shot is purely used to vary the shots and show a change.
This is a shot that made me think as to why use a spoon and not a mirror. Again this shows the creativness of the photographer and makes use of what is around him to produce such a shot.
This shot is from a rick ross music video. This long shot is shot from some kind of hollow tube. I really like this idea as it brings creatvness to the shot and also once more making use of what is provided or around you. When we are shooting at our locations for example the urban street at london southbank, we could possibly shoot through a metal gate or through a parked vehicle via reflection.
For Goodwins analysis, i have chosen to analyse the music video for Superhuman by Chris Brown ft Keri Hilson. I have chosen this video because it illustrates genre characteristics, relationships between lyrics and visuals and it is a narrative video.
1. Music Video demonstrates genre characteristics: Throughout this music video there are numerous elements shown presenting the R'n'B elements of the song. One part where the genre is shown is at 0:47 where keri hilson goes with he swing of the music draping the pole sort of like a pole dancer showing her sexiness and attractivness. Moreover, at 1:26 chris brown dances to the music in a break danc style, this again shows the genre as his moves and sharp and on point.
2. There is a relationship between lyrics and visuals:
In this video there is a direct relationship between lyrics and visuals. One example of this is when Chris Brown says " Superhuman heartbeat."
The picture above is chris brown beating his heart with his fist when he sings "Superhuman Heartbeat" this shows a direct relationship between the lyrics and visuals.
3. There is relationship between music and visuals:
The song begins very gracefully with a piano, the shots are not the quick and th cuts are at moderate pace. But when the chorus comes in the shots get quicker, the music increases in texture and the cuts come more often. At 2:00 the chorus is playing, both chris brown and keri hilson are accompaying eachother and the texture is thick. At this moment the peak of the narrative is showing which is chris brown saving keri hilson from a fast moving car. The number of cuts increase and the editing becomes more rapid.
4. The demands of the record label will include the need of lots of close up’s of the artist and the artist might develop motifs which recur across their work.
The main focus and stars in this video are obviously Chris Brown and Keri Hilson. The wide range of close ups of these two develop emotions with the audience and also build up a connection between them.
Here is another digipak i have found. It is from Rihanna's album, 'Loud.' This is very attractive as it is very bright and has vibrant colours. The front cover again is a close up of the main artist. The name of both the artist and album are clearly visible on the front. Inside we can see is again really attractive and it is one picture that is taking up all three sides, which i think is a great idea. I think a long shot with a scenery in the background is a great idea and i want to use it in my digipak.
