Evaluation 1: In what ways does your media product use, develop or challenge forms and conventions of real media products

A Shot that shows a link between the lyrics/music and the visuals

 This shot is of the artist lip synching when the lyrics say " head might expole." I have added an effect to this patricular shots called eathquake. It shakes the images as if an earthquake was happening, and becuase the shot is off his head, the earthquake effect makes it look like his head it exploding.






A Shot that amplifies the way the record company want to represent the artist


This shot shows the artist in a studio, the expression on his face is serious and the way he is looking into the camera gripping that mic shows he is confident and serious about what he does, which is his music. This is a good way for the record company to present the artist as it inspires people to be like him, and to be serious in the wrk that we do.




A shot to show how the video depicts its own genre.


When i did research into this genre, i found out that indie rock videos usually have the artist looking scruffy and casually dressed, also have shots of him singing into a mic while lip synching. This shot shows the conventions of the indie music genre that i have researched. His hair is scruffy and all over the place and he is wearing a casual black shirt and i have a lot of shots of him singing into a mic.



A shot that shows intertextual reference

The shot below is from our inspiration and indie rock band the script. I watched this video before filming and tried to replicate this shot. From looking at the shot below, his expression and confidents really stands out and also gives an effect on the audience as they can really connnect with the artist and he is passionate and serious about his work. This is why i decided to include this shot becuase i want our target audience to feel and connect in the exact same way.


A shot that demonstrates the use of the camera


This shot is a canted angled shots as the image is not striaght and really demonstrates the use of the camera. These type of shots are not usually seen in indie music rock videos so i decided to add something different to show the different uses of he camera.







A shot that demonstrates the use of lighting


This shot is a close up of the artist, with a strobe light shining on his face. The setting itself in the studio we turned doen the lights and put more light on his face to focus the audiences attension on him. The strobe light effect gives the impression of a live concert feeling and adds to the visuals making it more dynamic.






A shot that demonstrates the use of mise - en - scene

In terms of mise en scene, aswell as shooting the video in the city near london bridge, i decided to have part of the video shot in the studio. This gives the impression to the audience that the studio is natural to him, its his home and he feels himself there. We put a green/turquoise spotlight on him, whic adds visual effect and also brings out the atmoshere of a live concert.




A shot which demonsttates something which shows you have watched other music videos

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The shot below is from my video and the shot above is from the script, " the man who cant be moved." Iv seen this shot of walking feet or legs in a few videos, so i thought it would be good to include in my video. In terms of meaning, i think it just shows a various shot and shows the actor taking a journey or time passing.



Goowin's analysis for music videos


1.Music videos demonstrate genre characteristics (e.g. stage performance in metal video, dance routine for boy/girl band).

When talking about genre characteristics, indie rock consists of a casually dressed actor with scruffy hair a kind of boyband and the actor singing into the mic.

This shot shows exactly goodwins point of depicting the genre characteristics. Although there is not a boyband, the artist looks like the descrpition of the indie rock genre in terms of appearnece and also has a solo of him singing into the mic.



2.There is a relationship between lyrics and visuals (either illustrative, amplifying, contradicting).

This is the same image from above when referring to the relationship between lyrics and visuals. I have put the effect earthquake when the words "head might explode" are sung. This shows a clear relationship between visuals and lyrics and presents goodwins point.


3.The demands of the record label will include the need for lots of close ups of the artist and the artist may develop motifs which recur across their work (a visual style).

Above, are various close ups from my video. These are what the record company would want the artist to be portrayed as. From these shots the audience can see his emoitions and really connect with them through thier music and emoitions. In addition tio that, i mentioned above about the last shot. It shows seriousness, and confidence in the artist, which is really inspiring to the audience and gives the indicarion that the artist is confident and serious.


4.There is frequently reference to notion of looking (screens within screens, telescopes, etc) and particularly voyeuristic treatment of the female body

For this point, my video does not really have anything to present this particular goodwin analysis point. But this shot again has to an extent some effect for notion of looking. Its his expression and the way he is staring at the camera which leads to say that this shows the notion of looking.


5.There is often intertextual reference (to films, tv programmes, other music videos etc).

In reference to another music video, i have done the 360 degrees track shot which i grabbed form the script video. Its a really effective technique to use as it shows the setting the actor is in and just changes things up a bit. These are many videos which emply this idea but i chose to stick with this video as you can clearely now tell, this video has been my inspiration 100% as all the shots i used in the video are from this very video.


Vernallis analysis on David Guetta ft Nicki Minaj - Turn Me On





1: Narrative

For the narrative, its starts off in this dark and low lit room. And we see a close up of david guetta wearing magnifying goggles. When the audience see this, they instantly think that hes some kind of proffessor/inventor making something at present. They low key lighting and miseen scene gives a tense atmoshere as if something sinister is happening or hes is making something destructive.




As the audience really wants to know what he is making it finally shows us, he is making a robot, the narrative is building as we now know what the main element of this story might be. Could these robots replace humans? or wipe out the human race? These are the kind of questions circulating in the minds of the audience at this point.




Soon after the professor has finshed his creation, it is nicki minaj a real human. And as she steps outside the building these plastic humanlike dolls look at her, she is obviously different to them aswell as the inventor.







After realising that this professor had changed her from theplastic doll into a human they all want to be changed aswell, so they all go to the professorsbuilding knocking on the door demanding to be changed into a human.
The narrative is at a climax here and the story is escalting.





2: Editing

At the begining the music is slow and the texture is thin. This reflects in the visuals as the shot duration is longer and the cuts are not as frequent. But this being a dance music genre, there it definately going to be an upbeat section in this track and also a build up in texture twoards it. In the chorus, the beat is fast and texture is at its thickest and the visuals follow. The cuts are quicker and sharper, there are more various shots with jump cuts.


3. Camera Movement & Framing

In this video the camera movment is not rapid, the framing stands out more in this video. These are quiet a lot of close ups in this video and the framing is central which helpd promote the artist's iconography.

Above are two shots from both the artists in this video. They are both centrally framed in the case on the top its the eye that is central. The camera moves in time with the music and changes the movement in time with the beat of the song. The framing throughout is dominantly center which becomes distinctive within the video.


4: Diegesis

The video consists of many elements of diegesis and there are gaps within it within time and space, music and performance. The close-ups are more significant than other shots shown within the video as we can see above or if we watch the video.